Birmingham, Ala. (June 3, 2025)—Red Diamond® Coffee & Tea, a leader in delivering world-class coffee
and tea products for more than a century, is proud to announce the promotions of Emily Wood Bowron
Forehand and William A. Bowron III. These strategic appointments reflect the continued commitment of
the Bowron family to the growth and future success of the Red Diamond Brand.
“As a fifth-generation family business, our legacy is built on a steadfast commitment to our customers
through excellence in the quality of our coffee and tea, unparalleled sales and customer service support,
and world-class production capabilities,” said William A. Bowron Jr., Chairman, President, and CEO of
Red Diamond. “The advancement of Emily Wood and Will into executive leadership marks a significant
step forward in carrying that legacy into the future. Their proven achievements and growth in prior roles
stand as a clear testament to their passion, capability, and vision for shaping the continued success of
our company.”
Emily Wood Bowron Forehand will now serve as Executive Vice President, overseeing the operating
arm of the company, including production, distribution, marketing, as well as research and development
activities. Over the course of her time at Red Diamond, Emily Wood has led the successful launch of
strategic branding campaigns and new products lines, helping to grow the Red Diamond brand
nationally. With her new responsibilities, she will leverage her current experience to drive operational
excellence, scale production capabilities, and support the company’s continued growth and innovation.
A member of the Next Gen National Coffee Association, former president of the Southern Coffee
Association, and a committed participant in Birmingham-based organizations, Emily Wood has
developed and strengthened key partnerships to showcase the company across the industry and local
area.
William A. Bowron III (Will) has been promoted to Executive Vice President, and in this new role he will
lead all sales efforts for the company, including Away from Home, Retail, and Ready to Drink Tea. Will
has a proven track record of driving growth and market share of products sold through the Away from
Home Division. In his expanded role, he will serve as the senior executive leader over Red Diamond’s
Retail Distribution Division with a focus on expanding market share through retail channels. In addition,
he has the responsibility for purchasing coffee and tea for the company. An active participant
throughout the industry, Will is a current member of Next Gen National Coffee Association, a board
member of IFMA: The Food Away from Home Association, and previously served as president of the
Southern Coffee Association.